Translation from marketing-speak to English of selected portions of the FAQ for “Disney’s FastPlay”

2008-11-06 01:42:01 -08:00

Disney’s FastPlay & EasyFind Menus FAQs:

1. What is Disney’s FastPlay?

  • Disney’s FastPlay is a new technology that puts you in control of your viewing preferences.
  • You can choose to use your remote and navigate through our user-friendly EasyFind menus, or you can simply put in the disk and go sit down and relax and the DVD automatically begins. You don’t have to push a button!
  • You can watch the feature presentation just like you would in theaters. After the trailers and feature, stay tuned for an exciting selection of Bonus Features.

We just start the movie without putting you through a menu.

[Emphasis mine in the above quote.]

2. What benefit will I receive from viewing a Disney DVD with Disney’s FastPlay?

2. What good is it?

  • Disney’s FastPlay takes away the extra steps that most DVDs require in order to watch the movie or Bonus Features.
  • If you don’t want to navigate to start the movie, Disney’s FastPlay navigates for you.
  • Disney’s FastPlay also gives you a look into the great Bonus Features that Disney DVDs offer.

Like we said, we just start the movie without putting you through a menu.

3. Why is Disney’s FastPlay not available on all Disney Titles?

Disney’s FastPlay technology was designed with families in mind. Many children under 8 years old aren’t able to easily navigate a DVD. It also gives parents the option to put a DVD on for their child/children without having to wait and navigate through the Menu.

Wait, did you ask us a question?

[snip]

11. What are EasyFind menus?

EasyFind refers to enhanced menus. The Main Menu, Set-Up Menu, and Bonus Features Menus have been enhanced to provide a consistent location for set-up options and Bonus Features on all Disney DVDs. …

We put the buttons in the same place every time.

2 Responses to “Translation from marketing-speak to English of selected portions of the FAQ for “Disney’s FastPlay””

  1. Chris Says:

    “After the trailers”

    This is the part I would emphasize, in the one DVD I have seen with this “feature” it has two unskippable trailers that seem to take forever. After that it does go straight into the movie, yes, but in the meantime I have to explain to my four year old why I told her that we were going to watch one movie and are instead watching 3 minutes of unrelated movies instead.

  2. Peter Hosey Says:

    Chris: Yuck. Sounds like the DVDs without FastPlay are better—you can actually skip the (dozen or so) trailers on those.

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