It’s not you—Betty Crocker’s directions are wrong
Sometimes I bake from scratch, and sometimes I work from a box mix. Either way, having an accurate recipe to follow is vital for consistently correct results, whether it’s from a cookbook or from the back of the box.
I’ve found errors in the package directions for a couple of Betty Crocker products: their “Batchables” cookie mix, and their boxed chocolate chip muffin mix.
If you’ve ever tried the different variations on a Betty Crocker package and gotten wildly different results than you expected, it might not be that you screwed something up—you were following bad directions.
Batchables: Supposedly scalable, but good luck doing that by the directions
Betty Crocker sells a line of baking mixes called “Batchables”, so named because they come in resealable plastic tubs that you can make small batches from, rather than the usual pouch or box that you’re expected to use all at once.
I’m looking at the chocolate-chip cookie mix. The ingredient measurements in the directions are as follows:
| Batch size | Mix | Butter | Water |
|---|---|---|---|
| 4 | ²⁄₃ cup | 2 tbsp | 1 tbsp |
| 6 | ³⁄₃ cup | 3 tbsp | 1 tbsp |
| 8 | ⁴⁄₃ cup | ¹⁄₄ cup | 2 tbsp |
| 12 | 1+³⁄₄ cup | ¹⁄₃ cup | 2 tbsp |
| 24 | 3 cup | ¹⁄₂ cup | 4 tbsp |
(They say “¹⁄₄ cup” of water rather than 4 tbsp, but I didn’t want to have one cell in that column with a different unit.)
Right away you can see that the ratios are inconsistent. Look at the water: It takes the same amount of water to make 12 cookies at it does 8? That doesn’t make sense.
Long section in which I explain the problems and work toward a better recipe
Converting to metric
First let’s get rid of all these messy cup-and-tablespoon measurements.
I’m going to use the US culinary definition of these units:
- 1 cup = 240 milliliters
- 1 tbsp = 15 milliliters
There are other definitions, even within the US (because of course there are), so don’t go running to your handiest conversion app or search engine or natural-language assistant gizmo. If you want to convert some number of tablespoons, multiply it by 15. If you want to convert some fraction of a cup, multiply it by 240.
That gives us our first revision of the table:
| Batch size | Mix (ml) | Butter (ml) | Water (ml) |
|---|---|---|---|
| 4 | 160 | 30 | 15 |
| 6 | 240 | 45 | 15 |
| 8 | 320 | 60 | 30 |
| 12 | 420 | 80 | 30 |
| 24 | 720 | 120 | 60 |
You shouldn’t use volume measurements for dry ingredients (particularly powders like baking mixes), but this helps us get a sense of the inconsistency within each ingredient.
To make twice as many cookies, we should use twice as much mix. For six cookies, we’re directed to use 1 cup (240 ml) of mix; arithmetic tells us that twice as much would be 2 cups (480 ml). But the tub tells us to use 1+³⁄₄ cups, which is 420 ml!
If we go all the way up to 24 cookies, the tub says to use 3 cups of mix, which is 720 ml. But we’re making four times as many cookies as when we were using 1 cup of mix. Shouldn’t we be using four cups?
Converting to grams (and tbsp)
As I mentioned, dry ingredients (especially powders) should use dry measurements, so here’s the same table given by weight. The nutrition label on the tub defines one serving as 2.5 tbsp or 25 grams, so I’m setting the conversion factor for the mix to 2.5×15 = 37.5 ml = 25 g.
As for the other conversion factors: A pound of butter contains 453.6 grams of butter* divided into four sticks. Each 8-tbsp stick is half a cup (1 cup = 16 tbsp), and 1 cup = 240 ml, so 120 ml = 453.6⁄₄ g = 113.4 g. And water, famously, is 1 gram per milliliter.
That gives us the following table:
| Batch size | Mix (g) | Butter (g) | Water (g) | Mix:water ratio |
|---|---|---|---|---|
| 4 | 106+²⁄₃ | 28.3125 | 15 | 7+¹⁄₉:1 |
| 6 | 160 | 42.53 | 15 | 10+²⁄₃:1 |
| 8 | 213+¹⁄₃ | 56.7 | 30 | 7+¹⁄₉:1 |
| 12 | 280 | 75.6 | 30 | 9+¹⁄₃:1 |
| 24 | 480 | 113.4 | 60 | 8:1 |
Having all the numbers in the same units lets us work out the ratios easily, and see that they are all over the place.
But realistically, I don’t measure butter in grams. I measure it in sticks, or eighths of a stick, which are also called tablespoons. It just so happens that 1 tablespoon (¹⁄₈ stick) of butter is 1 tablespoon (15 ml) in volume, but for butter-measuring purposes this is a coincidence that we can safely forget.
So here’s that version of the table:
| Batch size | Mix (g) | Butter (tbsp) | Water (g/ml) | Mix:water ratio |
|---|---|---|---|---|
| 4 | 106+²⁄₃ | 2 | 15 | 7+¹⁄₉:1 |
| 6 | 160 | 3 | 15 | 10+²⁄₃:1 |
| 8 | 213+¹⁄₃ | 4 | 30 | 7+¹⁄₉:1 |
| 12 | 280 | 5+1/3 | 30 | 9+¹⁄₃:1 |
| 24 | 480 | 8 | 60 | 8:1 |
Here we run into another problem, or perhaps symptom of the larger problem—the amount of butter for 12 cookies, ¹⁄₃ cup, isn’t a whole number of tbsp. For that matter, I don’t know of a good way to measure one-third of a cup of butter, except maybe to melt it. Another sign that the 12-count directions are particularly screwy.
Analyzing the ratios
Let’s start with a graph of the proportions within each recipe variant:

Those segments should all line up neatly.
The 4- and 8-count recipes have the least proportion of mix, while the 24-count recipe has the least proportion of butter. 6- and 12- have more mix and butter but less water (which isn’t necessarily a good thing, since the dry ingredients—particularly flour and leavener—need water to activate).
Note that this graph gives the proportions within the total mass of the ingredients. Put a pin in that.
My armchair analysis
My first approach is to simply take the 24-count recipe as definitive. The company gives all the amounts in cups and tablespoons, and scaling down with those units (particularly tablespoons) runs into precision issues where you end up with oddball fractions that you might not have a measuring spoon for. You’re not going to run into that as much when scaling up: 1 tbsp becomes 2 tbsp, or 3, or whatever.
Consider the water: The 6- and 12-count recipes use the same proportion of water as the 24-count recipe. The 12-count uses half as much water and the 6-count uses a quarter. But the 8-count recipe, which should call for 1+¹⁄₃ tbsp, settles for 1 tbsp. (Not even 1.5!) It’s certainly possible to measure 1+¹⁄₃ tbsp (it’s 1 tbsp + 1 tsp, or 50 ml), but perhaps they chose to fudge the measurement rather than explain that.
So we could assume that any fudging happened when they scaled down and ran into inconvenient units, and the 24-count recipe is definitive.
I get that they’re trying to make this “easy”, but baking is not a practice that rewards being loosey-goosey with measurements. I can’t tell you what the best proportions are without trying every combination, but I can at least try to reverse-engineer what the directions are supposed to be.
Anyway, here are the measurements based on the 24-count recipe, scaled down to each of the batch sizes from the original table.
| Batch size | Mix (g) | Butter (g) | Butter (tbsp) | Butter (stick) | Water (g) |
|---|---|---|---|---|---|
| 4 | 80 | 18.9 | 1+¹⁄₃ | ¹⁄₆ | 10 |
| 6 | 120 | 28.35 | 2 | ¹⁄₄ | 15 |
| 8 | 160 | 37.8 | 2+²⁄₃ | ¹⁄₃ | 20 |
| 12 | 240 | 56.7 | 4 | ¹⁄₂ | 30 |
| 24 | 480 | 113.4 | 8 | 1 | 60 |
Oops. We’re back at thirds of a tbsp of butter again. That won’t work. (We could round to 1 tbsp and 3 tbsp, but then we’re messing with the ratio again, just like Betty Crocker did.)
Another approach would be to analyze the variations between the different quantities and look for patterns to try to select a stable ratio.
Let’s start from the 24-count row for now. That makes the variation on that row zero by definition. For the rest, variation is defined as scaling the 24-count to the desired batch size, taking that as 100%, and dividing the measurement called for on the row by that scaled measurement. That is to say: How much more (or less) of each ingredient does the smaller recipe call for than what is proportionally expected based on the 24-count recipe?
| Batch size | Mix variation | Butter variation | Water variation | Total mass variation |
|---|---|---|---|---|
| 4 | +¹⁄₃ | +¹⁄₂ | +¹⁄₂ | +37.75% |
| 6 | +¹⁄₃ | +¹⁄₂ | 0 | +33.16% |
| 8 | +¹⁄₃ | +¹⁄₂ | +¹⁄₂ | +37.75% |
| 12 | +¹⁄₆ | +¹⁄₃ | 0 | +18% |
| 24 | 0 | 0 | 0 | 0 |
Well then. Some pretty clear patterns do emerge:
- Most of the variants use one-third more mix than the naïvely-scaled amount from the 24-count recipe.
- The same variants that use one-third more mix also use one-half more butter.
- Two of them use 50% more water, while one (6-count) doesn’t adjust the water at all(!).
- Smaller variants aren’t as much smaller as you might expect—most of these add about one-third more total mass! (This is why these variations weren’t visible in the graph earlier, which was proportions of the total mass.)
- The 4- and 8-count variants win a majority vote, as they both agree on how much more mix, butter, and water to add.
With these findings, we can make an adjusted recipe based on the smaller variants, particularly 4- and 8-count. I will make one change: Increasing the water by ¹⁄₃ (matching the mix) rather than ¹⁄₂ or 0. So, increasing the mix and the water by ¹⁄₃ each, and the butter by ¹⁄₂.
The Batchables directions, corrected
So, to wrap up, here’s the 8-count recipe with corrected water (¹⁄₃ more), scaled in both directions:
| Batch size | Mix (g) | Butter (g) | Butter (tbsp) | Butter (stick) | Water (g) |
|---|---|---|---|---|---|
| 4 | 106+²⁄₃ | 28.35 | 2 | ²⁄₈ | 13+¹⁄₃ |
| 6 | 160 | 42.53 | 3 | ³⁄₈ | 20 |
| 8 | 213+¹⁄₃ | 56.7 | 4 | ¹⁄₂ | 26+²⁄₃ |
| 12 | 320 | 85.05 | 6 | ⁶⁄₈ | 40 |
| 24 | 640 | 170.10 | 12 | 1+¹⁄₂ | 80 |
And yeah, realistically, I don’t expect anyone to try to measure one-third of a gram of water, or butter to a fraction of a gram. For butter, use the tbsp ruler on the wrapper, and for water, rounding to the nearest gram/milliliter should be fine—it’s still way less variation than the official directions give you.
I haven’t yet had an opportunity to try these revised directions. (I originally wrote this half of this post last year, and never got around to trying my changes before the mix expired.) If you do, please leave a comment with how they turned out.
Muffins
The product this time was Betty Crocker chocolate chip muffin & quick-bread mix. I was making regular muffins, not mini or jumbo.
In this case, the ingredients to the batter are constant, because you’re expected to use the whole box:
- 1 box of mix
- 80 ml of vegetable oil
- 160 ml of water
- 2 eggs
Then you’re expected to mete out:
- For regular muffins, “about 3 tablespoons” ×12
- For mini muffins, “about 1 tablespoon” ×48
- For jumbo muffins, “about ¹⁄₃ cup” ×6
Remember what I said earlier about being loosey-goosey in baking? “About” is not a word that should appear in baking measurements.
I was doing regular muffins, so I dutifully measured 15 ml times three, twelve times. And then I still had a whole bunch of batter left over!
So I added one more 15 ml helping to each muffin. That left my mixing bowl pretty much empty—the amount of batter I’d used was almost exactly the amount I’d made, with not enough left for anything but the dishwasher. Then I baked ’em for what ended up being 17 minutes at 425°F, and lo and behold:

They came out perfect.
Diagnosis and explaining the correction
Once again translating the box directions to metric:
- For regular muffins, “about” 45 ml ×12 = 540 ml
- For mini muffins, “about” 15 ml ×48 = 720 ml
- For jumbo muffins, “about” 80 ml ×6 = 480 ml
Notice how much easier it is to work out how much batter is used on each row when everything is in one unit? And now it’s immediately obvious that two of these can’t possibly be right!
We already know that the regular muffins’ dosage is wrong because I found that out the hard way. If we plug in the amount I ended up using, we get:
- For regular muffins, 60 ml ×12 = 720 ml
We already know that amount is right because it perfectly depleted my mixing bowl and produced well-sized regular muffins, so we can infer that the mini-muffins row is right as written.
80 ml (¹⁄₃ cup) for a jumbo muffin is not a whole lot more than what I used for a regular muffin. Moreover, I went and looked up a jumbo-muffin tin, plugged the listed dimensions for its wells into an online volume calculator, and came up with 231 ml for the interior volume of each well. If we assume that each of those wells should be half-full**, 80 ml is not nearly enough!
Working backwards from our total amount of batter, 720 ml ÷ 6 = 120 ml (half a cup, rather than one-third). That certainly crosses the halfway threshold on that jumbo-muffin tin, so that’s another reason to think that’s right.
Corrected Betty Crocker chocolate-chip muffin directions
Here are the correct amounts of batter you should mete out per muffin:
| Muffin size | Batter amount | Number of muffins |
|---|---|---|
| Regular | 60 ml | 12 |
| Mini | 15 ml | 48 |
| Jumbo | 120 ml | 6 |
Each of these totals up to 720 ml, which is the whole amount of batter you can expect to make with one box of mix.
This is probably the same for the other Betty Crocker muffin mixes, but I haven’t checked.
Measuring muffin batter or cookie dough precisely
I use the dip and sweep method that ATK recommends for measuring dry ingredients. (Meanwhile, for measuring dry ingredients, I use a scale.)
For the muffin batter, I used a round 15 ml (1 tbsp) measuring spoon. I dipped it into the batter, then used a table knife to mush it into the bowl of the spoon and then sweep off the excess. (Use the back edge of the knife for the sweeping part, so that it goes straight across the rim of the spoon rather than dipping into it with the curved leading edge.) Then, over each muffin cup, I used the tip of the same knife to scrape as much batter out of the spoon and into the cup as possible.
I do the same thing with cookie dough, except with a 1.5 tbsp disher scoop.
Doing it this way gets me highly consistent, repeatable results. My cookies and muffins all come out pretty much exactly the same size because I measure the batter/dough precisely.
Shameless plug time
Did you know that I wrote a cookbook? Some of the recipes therein are for making something more or less from scratch, but there are also one or two that are literally the box directions for some premade product (e.g., instant mashed potatoes), simplified and standardized to use repeatable metric measurements, and presented in an easy-to-read, easy-to-follow style that fits in 1–2 printable pages. And it’s only $5.
* The alert reader might note that a box containing one pound of butter gives its net weight as an even 454 grams. However, open up that box, and you’ll find that each stick has a wrapper giving the stick’s net weight as 113.4 g; four of those totals up to 453.6 g. I infer that each stick‘s net weight doesn’t include the wrapper, but the box‘s net weight includes both all four sticks (453.6 g) and their wrappers (apparently 0.4 g). I am not going to clean and weigh four butter wrappers to verify this. ↶
** I did a web search for “vintage betty crocker muffin mix box” and found a couple of results from eBay and WorthPoint. Back in the 1960s and 1970s, they didn’t actually prescribe a certain amount of batter—they just told you that it’d make X number of muffins and to fill each muffin cup half-full. I didn’t find any more-recent boxes, so I don’t know when they switched from that to the current style. ↶